Driving Word of Mouth Marketing with the 49ers
While at Esurance, Haley promoted the brand’s sponsorship of the San Francisco 49ers by designing a dynamic fan loyalty program targeting Niners fans. Featuring star wide receiver Anquan Boldin, the promotion offered fans unique game-day experiences, transforming their loyalty into memorable social media moments.
Credits:
Client: Esurance
Agency: GMR
Partner: San Francisco 49ers
The campaign achieved 7.5 million impressions and 76,000 social media engagements, significantly boosting brand visibility and solidifying Esurance’s association with the iconic NFL franchise. Leveraging Boldin's social media influence, Esurance connected authentically with passionate Niners fans, enhancing reach and engagement with this dedicated audience.