Amplifying Brand Engagement at SXSW

esurance-sxsw-esurance-access-case-study

During Haley’s tenure at Esurance, the brand partnered with South by Southwest (SXSW) to connect with a professional, tech-savvy audience. Merging experiential marketing with an innovative social media campaign, Haley led a social media sweepstakes that generated over 106 million impressions and 26,000 onsite mentions, achieving a 38% share of voice.

Credits:

  • Client: Esurance

  • Agency: GMR

  • Partner: SXSW

esurance-sxsw-festival-esurance-access-case-study

To craft memorable brand experiences at SXSW, Esurance incentivized festival-goers through hashtag participation, transforming social interactions into rewards and VIP experiences. The campaign cut through the social media noise, making Esurance the highest-mentioned brand among major SXSW sponsors, including Pepsi, McDonald's, Bud Light, and Samsung.

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