Cultivating Connections Through Culinary Experiences
While at Esurance, Haley championed an innovative experiential program tailored to resonate with food and wine enthusiasts. Through strategic partnerships with festivals in key markets like New York City and Miami, the initiative amplified brand visibility and engagement within the culinary community.
Credits:
Client: Esurance
Agency: GMR
Partner: South Beach and New York Food & Wine Festivals
As a sponsor of the festivals, Esurance fostered meaningful interactions with wine and food lovers by introducing innovative wristbands embedded with RFID technology, allowing attendees to track their tasting adventures.