Empowering Financial Wellness Through Podcasting
During her tenure at TMA, Haley spearheaded the development of State Farm’s co-branded podcast, "Color Full Lives” a program dedicated to empowering women towards financial wellness. The strategy embraced a 360-degree approach, integrating influencer marketing, word-of-mouth social media and an experiential debut at the Essence Festival.
Credits:
Client: State Farm
Agency: TMA
Partner: Loud Speaker Studios
Designed to empower women with valuable insights on money-saving techniques, popular hosts Angela Yee, Aminatou Sow, and Tonya Rapley delved into pivotal financial topics tailored for major life milestones such as marriage, home renovations and entrepreneurship.
The podcast's impact exceeded awareness and consideration objectives and won the 2018 ANA Gold Reggie Award, Ex Award and Gold Pro Award for Best Multicultural Marketing Campaign.
